PPC & Google Ads Management Edinburgh

Engage with right audience using compelling texts, images and videos while they are browsing through their favorite websites.

Reach to your customers with creative video campaigns on YouTube and across video partner sites.

Google’s newest search ad option makes it possible to connect with searchers looking for your services in your local area.

Convenient ad format for promoting your online and local inventory. Increase traffic to your website or local store and find convertible leads.

Boost iOS and Android mobile app installs and in-app conversion actions. Effectively promote your apps across Google’s advertising channels.

There are many benefits of using digital ads for all sizes of business. As a crucial element of a successful online business strategy, digital ads can transform the way your business can reach and engage with the target market.

It is one of the best ways to reach your customers just when they are searching for products or services your business offers.

As Google is the most popular search engine around the world, it is no surprise that Google Ads is the most used digital advertising platform. Google Ads makes it possible to run productive ads on the platforms that are used by almost all of internet users. This way you can reach the right audience cost-effectively with the right timing and relevant message and achieve measurable results.

The price/performance of the ads has become an extremely important factor for business success in today’s world where competition is ever-increasing.

Digital ads can be used for a variety of goals including better sales numbers, getting more leads, increasing website traffic, product consideration, boosting brand awareness, and application promotion.

Below we explained how some of the prominent ad formats can be used for these goals.

• Search Network Campaign: This ad format allows businesses to show ads on search results pages when potential customers search for chosen keywords. It is a great way to engage with users with buying intent at the exact time they are looking for your products or services.
• Display Network Campaign: Display Network enables advertisers to reach specific audiences (such as income groups, age, location or people looking for a specific product or service at the time) and in specific contexts (such as popular tv shows or bbc.co.uk) on more than 2 million websites, mobile apps and videos around the world. According to Google, it is possible to reach 90% of worldwide web users with Display Network.
• Video Campaign: You’ve probably encountered with video ads before while watching a video on YouTube or reading an article on a news site. Businesses can reach their target audience with video ads on YouTube and across the Google Display Network. Video ad formats are becoming increasingly prevalent as they enable digital advertisers to appeal to the viewers emotions with creative videos. Video ads have one the best ROIs in digital marketing.  Aside from managing video campaigns for our clients, we also produce animations and videos that can be used in the campaigns.
• Google Local Search Campaign: Google’s newest search offering is perfect for local businesses. When a user look for a specific service, they see ads from professionals in their area. In this ad type, open hours, ratings, reviews and business numbers are listed. Probably the most important advantage is that these ads are positioned above the traditional paid search ads.
• Shopping Campaign: Businesses can conveniently promote their products to users when they are searching for products on Google. It creates nice selling opportunities since it is possible to give users detailed information with product listings that are featured on search and shopping results.
• App Campaign: As an app owner you probably want to find new and paying users for your mobile app. The App campaign type is used exactly for this purpose. It lets businesses connect with potential users on a variety of Google platforms such as Search, Display Network, Google Play and YouTube.

Our Google certified experts run highly targeted, efficient and cost-effective campaigns. We provide a transparent, on-going Google Ads management service to ensure your paid advertising campaign continues to deliver and will remain optimised at all times.

If you are looking for PPC management and Google Ads services in Edinburgh(or anywhere in the UK!), we would be happy to discuss how we can help your business.