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seo friendly url structure

Guide for an SEO Friendly URL Structure

We will explain the benefits and best practices of SEO friendly URL structure in this post.The Uniform Resource Locator (URL) is a fancy term for the website addresses. This is the address that you type into the search bar when you want to visit a certain webpage. That’s the...

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what is typography

What is Typography? Why is it Important?

Did you know that the first-ever type of written communication recorded can be traced back to ancient cave paintings older than 35,000 BC? Formal writing, however, is said to have come about around 3,500 BC, as developed by the Ancient Sumerians. Since that time several different types of writing...

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influencer marketing

What is Influencer Marketing? Guide for SMBs!

Before 2010 when the social platform Instagram was released, very few people had ever heard of the “social media influencer” term. But in recent years, the idea of influencer marketing has really picked up and businesses, both large and small are leveraging on it. In fact, research suggests that...

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wordpress web design

WordPress Web Design: 6 Remarkable Advantages

Wordpress web design provides lots of practical features and a solid foundation. Are you considering getting a new website and wondering why you should have a WordPress based website? You are at the right place. Wordpress is a perfect solution, either you are going to get your first ever...

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email marketing

What Is Email Marketing? 7 Impressive Benefits!

Email marketing is an effective way to contact both existing and potential customers. It’s quick, easy and affordable. Basically, email marketing is used for promoting products or services by email. Email marketing can also be used for developing and maintaining long-term relationships with customers or clients. As 91% of...

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sales funnel

Sales Funnel Definition, Stages and Benefits!

A sales funnel can be defined as the process of driving traffic to your website and then turning them into loyal customers via digital marketing tactics.Therefore, a ‘sales funnel’ does exactly what it says. It draws readers and site visitors into becoming buyers, customers or clients, signing up for...

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customer persona

What is a Customer Persona? Quick Guide!

Customer personas are important parts of the any digital marketing campaign. A customer persona(a.k.a. a buyer persona) is generally described as the perfect target customer for any business. Entirely fictional, this persona (or several personas) represents a particular customer type and can be used to appeal to similar real-life...

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ppc management

What Is PPC Management? 6 Benefits Explained!

Pay per click(PPC) is an internet marketing model in which advertisers pay a specific amount each time one of their ads get a click. Basically, it’s a way of paying for visits to your site, instead of attempting to get those visits organically via SEO, social media management etc....

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digital marketing agency

What Does a Digital Marketing Agency Do?

If you would like to promote your business online, you need a professional digital marketing agency. So, what does a digital marketing agency do? A good agency can help you increase your leads and sales! (Therefore, better marketing ROI.) And without having to spend tons of money and time...

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