How to Boost Customer Confidence with Your Website?Orhun Karadag
There are certain elements of a website for boosting social proof and increasing confidence in your business. The right web design coupled with relevant and useful content can help you to increase confidence of customers. By adding customer testimonials, updating your contact information, and increasing online safety, you can make meaningful changes that will both increase trust in your brand and boost your sales. Take the time to make these updates on your website and see how they can improve your business.
Here are the small changes that can help build your customers’ trust in your business.
Signs of a Trusted Website
It is one of the most commonly used forms of social proof. Customer testimonials allow you to add a personal touch to your website. Testimonials and reviews could be much more effective for building up trust than sales-oriented articles. Also, these comments will not contain industry jargons that you may have used on your site.
Consider adding a testimonials section to your website. You can use speech bubbles with quotes from your customers or ask them to shoot short videos explaining why they love your products or services.
Social Media Proof
One of the best ways to show that your business is active and operational is to keep your social media accounts updated. You can share useful content via platforms such as Youtube, Instagram, and Facebook. You can add your social media accounts to your website as icons or feeds.
For example, you can add an Instagram feed with your most recent posts in the bottom or sidebar depending on the design of your website. Thus, you can easily show that your business is active.
Your customers will likely have an impression of your business even before viewing your homepage.
While looking at the URL displayed on a browser screen, you may have noticed that some websites start with “HTTP” and some with “HTTPS”. The “S” here stands for secure and indicates that your website is protected by an SSL certificate. Sites with HTTPS protocol have an additional layer of protection for shared sensitive data.
HTTPS allows your customers to securely share data such as email addresses or credit card information on your website.
Even if you are not processing sensitive data such as credit card information on your website, you should have an SSL certificate to increase customer confidence.
It may be a good idea to provide multiple options for your customers to reach you. Customers love to connect with brands in different ways. For example, while 62% of customers say they prefer to reach customer service via e-mail, 48% of them state that they want to have access to a phone number. If you don’t provide more than one way for your target audience to reach you, your potential customers will have less chance of contacting you.
If your business ever been mentioned in the media including news websites, magazines, popular Youtube channels, or podcasts you can show this on your website. You can use excerpts from these mentions on your website to establish authority.
By adding trust badges on your website’s footer and checkout page, you can increase conversion rates. There are a lot of different trust badges you can add to your business website.
These can help to showcase that your business is reputable and reliable.