Digital Marketing

customer confidence with website

How to Boost Customer Confidence with Your Website?

There are certain elements of a website for boosting social proof and increasing confidence in your business. The right web design coupled with relevant and useful content can help you to increase confidence of customers. By adding customer testimonials, updating your contact information, and increasing online safety, you can...

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customer persona

What is a Customer Persona? Quick Guide!

Customer personas are important parts of any digital marketing campaign. A customer persona(a.k.a. a buyer persona) is generally described as the perfect target customer for any business. Entirely fictional, this persona (or several personas) represents a particular customer type and can be used to appeal to similar real-life potential...

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