Video content is one of the hottest content types in the market today, and it is a critical marketing tool that small businesses can use effectively. Not so sure? Let’s look at the hows and whys. Video Content is Engaging Humans are very visually-orientated creatures, so video speaks to us in...
If you have a WordPress website or blog, you may consider how you can directly monetize them. Placing display ads on websites is one of the most common methods used by those who want to monetize their sites. Google AdSense, is the most widely used platform for placing ads...
As an accounting practice owner, you must be aware of the difficulties in getting new business. However, there are a lot of potential clients waiting for the right service provider. According to Clutch, about 37% of small businesses outsource the accounting function. Many businesses outsource just bookkeeping, an essential part...
There are certain elements of a website for boosting social proof and increasing confidence in your business. The right web design coupled with relevant and useful content can help you to increase confidence of customers. By adding customer testimonials, updating your contact information, and increasing online safety, you can...
Google My Business is a completely free tool that helps you to manage your business listing on Google. With the help of Google My Business, business owners can quickly and easily add their business name, hours and location. It also allows you to monitor reviews, add eye-catching photos, upload...
Did you know that the first-ever type of written communication recorded can be traced back to ancient cave paintings older than 35,000 BC? Formal writing, however, is said to have come about around 3,500 BC, as developed by the Ancient Sumerians. Since that time several different types of writing...
Before 2010 when the social platform Instagram was released, very few people had ever heard of the “social media influencer” term. But in recent years, the idea of influencer marketing has really picked up and businesses, both large and small are leveraging on it. In fact, research suggests that...
Email marketing is an effective way to contact both existing and potential customers. It’s quick, easy and affordable. Basically, email marketing is used for promoting products or services by email. Email marketing can also be used for developing and maintaining long-term relationships with customers or clients. As 91% of...
A sales funnel can be defined as the process of driving traffic to your website and then turning them into loyal customers via digital marketing tactics. Therefore, a ‘sales funnel’ does exactly what it says. It draws readers and site visitors into becoming buyers, customers or clients, signing up for...
Customer personas are important parts of any digital marketing campaign. A customer persona(a.k.a. a buyer persona) is generally described as the perfect target customer for any business. Entirely fictional, this persona (or several personas) represents a particular customer type and can be used to appeal to similar real-life potential...
