A responsive web design is one of many factors for making a website mobile-friendly. A truly responsive web design is one with content that has been optimized for mobile. Think of this scenario: Your website designers have done a great job creating a responsive design, but your content needs to be...
Video content is one of the hottest content types in the market today, and it is a critical marketing tool that small businesses can use effectively. There are many types of video content that can be used to market your business, including explainer videos, testimonial videos, and product reviews. Video is...
If you have a WordPress website or blog, you may consider how you can directly monetize them. Placing display ads on websites is one of the most common methods used by those who want to monetize their sites. Google AdSense, is the most widely used platform for placing ads on...
As an accounting practice owner, you must be aware of the difficulties in getting new business. However, there are a lot of potential clients waiting for the right service provider. According to Clutch, about 37% of small businesses outsource the accounting function. Many businesses outsource just bookkeeping, an essential part...
There are certain elements of a website for boosting social proof and increasing confidence in your business. The right web design coupled with relevant and useful content can help you to increase confidence of customers. By adding customer testimonials, updating your contact information, and increasing online safety, you can make...
Google Business Profile(formerly Google My Business) is a completely free tool that helps you to manage your business listing on Google. With the help of Google Business Profile, business owners can quickly and easily add their business name, hours and location. It also allows you to monitor reviews, add eye-catching...
Did you know that the first-ever type of written communication recorded can be traced back to ancient cave paintings older than 35,000 BC? Formal writing, however, is said to have come about around 3,500 BC, as developed by the Ancient Sumerians. Since that time several different types of writing have...
Before 2010 when the social platform Instagram was released, very few people had ever heard of the “social media influencer” term. But in recent years, the idea of influencer marketing has really picked up and businesses, both large and small are leveraging on it. In fact, research suggests that in...
Email marketing is an effective way to contact both existing and potential customers. It’s quick, easy and affordable. Basically, email marketing is used for promoting products or services by email. Email marketing can also be used for developing and maintaining long-term relationships with customers or clients. As 91% of email...
A sales funnel can be defined as the process of driving traffic to your website and then turning them into loyal customers via digital marketing tactics. Therefore, a ‘sales funnel’ does exactly what it says. It draws readers and site visitors into becoming buyers, customers or clients, signing up for whatever...
