Dental Clinic Website Design: 7 Must-Have Features

dental clinic website design

Dental Clinic Website Design: 7 Must-Have Features

We will share some tips about dental clinic website design in this post. When it comes to a dental clinic website, the look, and feel are everything. Why? Because according to statistics, over 97% of patients prefer to visit a website first as opposed to calling the office for information about services and costs. And within the first few seconds of visiting your website, a potential client determines whether they will continue to stay at your site or start looking elsewhere.

A poor website design that is unprofessional will turn clients away faster than you can say “goodbye”. So today, we’re going to show you how to make clients stick around by sharing important features of website design for a dental clinic.

Important Features of a Dental Clinic Website Design

1) User-Friendly Design

Did you know that according to a study by Microsoft, the average human attention span is approximately 8 seconds? With all of the technology we have today, people want information – and they want it quickly.

If a user can not find what they are looking for within 30 seconds of visiting your page, it’s likely that they will move onto the next website. For this reason, a clinic’s website design needs to be user-friendly and simple to navigate with information that can be found quickly.

2) Mobile-Friendly Website Design

The majority of people aren’t going to access your website on a computer or laptop, they’re going to view it on their phones. But sometimes websites that look good on the computer don’t always look good on a smartphone.

And as we just learned, if your page doesn’t look professional, you’ll lose potential clients very quickly. For this reason, you need to make sure your website design is mobile-friendly. Responsive web design is an efficient and cost-effective way to get a website that looks perfect on all kinds of devices.

3) A Simplistic and Consistent look

If your website looks cluttered, it won’t come off as professional. Similarly, if every page on your website has different designs, it won’t look well put together. Your website design should be simple and should incorporate the same colors, fonts, and layout styles across all pages.

4) Website Speed

Website speed is a crucial user experience factor. If a website’s page loading speed is low, many visitors leave the site without browsing. It’s really sad to think about the number of potential customers missed just because of the website speed. Therefore it is vital for your website to quickly load, so your potential clients will not run away due to the slowness of your site.

Website speed has an SEO aspect too. Google’s goal is to provide the best user experience as well. Therefore site speed is one of the most important ranking factors of Google. As such, it would not be wrong to say that one of the most important goals of SEO is to perfect the user experience.

5) Search Engine Optimization

You can have a beautiful and professionally designed website, but what good is that website if you don’t have any visitors?

There are a few ways that you can attract organic traffic to your website. The best option is Search Engine Optimization. In layman’s terms, SEO is a marketing discipline used to improve your rankings on Google. Putting your website in front of your potential clients when they are looking for a dental clinic is possible with SEO friendly web design! Therefore during the web design process of dental clinic, SEO factors must be taken into consideration.

If you are looking to build a strong audience base, SEO is how you’ll get there.

6) Simple Content Management System

A simple content management system(CMS) with an easy-to-use interface, makes it pretty straightforward to add new information, update existing pages, publish blog posts, and upload media.

WordPress is the most popular CMS around the world. offers many useful features. Having a WordPress based website is advantageous for dental clinics since you can update your website and add new content in a very simple way without having any software or programming knowledge.

7) Fresh Content

People don’t just go to websites to find information about services and costs – they also go to find useful information. We’re in an age where information is super easy to find, and those who provide their clients with helpful information are the ones who develop lasting relationships with them.

You can provide your clients with the content on your website through blog posts and informational videos. Your content should always be fresh and should focus on solving problems that your clients may encounter. “What’s the best toothbrush?” “When should I make my baby’s first dental appointment?” Think about questions your visitors may have and then give them answers.

These are just a few of the many features of a good dental clinic website design. Contact us today to find out how we can help you!

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