E-Commerce Website Homepage Design: 7 Proven Practices

E-Commerce is a shopping method that allows you to sell or buy any product or service through a website with various payment methods.

Thanks to e-commerce, the shopping process that takes place in a physical environment can also take place over the internet. Thus, companies can reach consumers anywhere in the world and sell their products through an e-commerce site. Without being tied to a specific location.

A business can easily showcase products to a large number of customers at once via an effectively designed and optimized e-commerce website. Therefore following the proven e-commerce web design practices hold huge importance for the success of a business. A homepage is the shopfront of your e-commerce website. So it must be appealing to potential customers.

Let’s check the 7 proven practices for a great e-commerce website homepage design.

E-commerce Website Homepage Design

1) Clear Navigation Bar

Your website’s navigation bar affects conversions, sales, and bounce rates. Visitors can’t figure out how to reach the sections of the website they are looking for without the navigation bar. An e-commerce website’s navigation structure should make it possible to reach any page within 3 clicks.

If you are looking for a particular product, it would probably be frustrating if all the products were stacked together without any categories. When online store visitors can’t find the relevant categories on e-commerce websites, they just go to a competitor’s website quickly. The navigation bar must allow a simple and fast customer journey.

2) Make Your Search Bar Stand Out

The search bar is an important part of a well-designed user interface. If visitors unable to find or easily use the search bar of your e-commerce website they will not have a smooth experience. Search is an integral feature of any online store. The search bar needs to be positioned in a prominent place on the homepage.

Furthermore having features such as presenting a dropdown list that shows popular products or auto-complete when a user clicks on the search bar, can significantly increase conversions. These kinds of features help users by making their search more accurate.

3) Mobile-First

As increasingly more people are shopping on mobile, e-commerce web design should prioritize mobile experience. It’s possible to say that having an online store optimized for mobile is a must, not an option. Customers won’t tolerate e-commerce websites that provide a poor user experience on mobile devices.

The fast and easy-to-use website that works seamlessly on smartphones and any mobile devices is the key to more sales.

4) Show Your Unique Value Proposition

The homepage of your store is a great place to show your unique value proposition (UVP). Especially the new e-commerce brands should differentiate themselves from their competition. UVP explains the potential customers why they should buy from your store and not from the thousands of competitors.

Thus, it is essential for better conversion rates.

5) Display Best Products on E-commerce Website Homepage

Displaying popular products on your homepage draw attention. Being able to see the products making the most sales can give customers an idea of what to buy. So basically, this practice helps visitors make a purchase decision.

6) Site Security

Online security became more crucial than ever with new types of sophisticated cybercrimes. It is essential to show people that your website is secure. Costumers might abandon their shopping carts just due to a lack of trust. An SSL certificate encrypts all information. SSL certificates ensure that the data of the visitors are secure and unreadable to any third party. Therefore using SSL builds customer trust and helps to get better conversion rates. Aside from keeping your customers’ data safe, it also helps to improve your search engine rankings. It is a confirmed Google ranking factor.

Having a well-known trust seal on your homepage is one of the trust signals as well.  These kinds of badges that show the security info helps to ensure the user that their data is safe.

7) Visible Contact Info

Visitors who visit your website for the first time will be a little suspicious about buying from your e-commerce store. Putting the contact information and physical locations of your company on the homepage can be a good way to win the trust of such online shoppers.

That’s it! Hope you find our post on best practices for e-commerce website homepage design helpful!