E-commerce SEO for Beginners: 5 Tips to Rank Fast!Orhun Karadag
What are the SEO tasks for more e-commerce sales? In this post, we explain how can you increase traffic and e-commerce sales with SEO techniques and what to consider when you are working on SEO for your website. Let’s take a quick look at these e-commerce SEO techniques.
- Keyword Research
- On-page Optimisation
- Off-page Optimisation
- Technical SEO
- User experience
1) Start E-commerce SEO with Keyword Research
Before you start running an SEO campaign, you need to find the right target keywords for your business.
The right strategy is to use and target different keywords for your website’s home page, product pages and blog. The keyword research process for all pages is not completely the same.
Detailed and effective keyword research is essential when it comes to optimising various pages of your website.
The goal is to find keywords that are relevant to your business and have higher search volume and less competition.
Here are 6 tips for e-commerce keyword research:
- User intent is something you need to keep in mind. Choose keywords that are closely related to your business and products. Keyword-product (or service) fit is important.
- Choose keywords that have high monthly searches. You may ask how to decide what is the high amount? Well, the answer might be different for any sector. In some industries, even 80-90 searches per month can be great. On the other hand, 5k monthly searches can be considered low in some other business areas. After spending some time on keyword research for keywords that are relevant to the sector, you can gain insight.
- For getting keyword ideas, you can use tools and sources like Google Keyword Planner, Google Trends, Google Autocomplete, Amazon Suggestions, Wikipedia, relevant blogs and forums.
- Check which keywords your competitors already ranking and getting traffic for. These keywords tend to be very lucrative if you are not already getting traffic from them. You can use a tool like SEMrush for this purpose.
- Check competition levels for your prospective keywords. Avoid selecting keywords that are way too competitive or very common. You can use SEMrush and other keyword difficulty tools for checking this metric for each keyword.
- Choose relevant long-tail keywords with a decent amount of search volume for your business blog.
2) On-Page Optimisation
You can use the target keywords in the following:
- Page URLs.
- The page title and description tags.
- Meta description. (Not for SEO but a good description can increase CTR)
- H1 tags.
- H2 tags if relevant.
- Image alt-texts.
At the same time avoid keyword stuffing. Never fill your website pages or blog content with too many keywords. Keywords should be used properly and naturally in the sentences.
Also, avoid keyword cannibalisation. Which means targeting the same keyword with multiple pages on your website.
Optimising an e-commerce website may require you to work on thousands of pages. Start by optimising the most important pages first!
Consider Starting a Blog!
The content marketing process is the process of writing content that helps potential users and focuses on generating more traffic to your site. At this point, the best option for an e-commerce website is an official business blog.
Creating, maintaining and optimising a business blog is the best thing you can do to market your online store to its target audience. The important thing is to identify and write around the keywords that are valuable to your business.
- Do not target keywords that you already targeted on your website. Instead, focus on long-tailed and popular queries about your products or services.
- Your blog content must be of high quality and provide value to the readers.
- Feel free to add internal links to your blog posts with relevant product pages on your website, but don’t overdo it!
- Prioritise long-tail keywords with less competition, high search volume, and higher buyer intent.
3) Off-Page Optimisation
When it comes to off-page optimisation for e-commerce SEO, your focus should be on creating new high-quality links instead of trying to get a large number of low-quality links.
High-quality links are links that originate from a high authority domain or page. Ten high-quality incoming connections are better and more profitable than hundreds of low-quality connections. However, creating high-quality links can be a difficult task.
We gathered essential things you can do to get quality links to your e-commerce website.
- Google takes into consideration the number of links received when evaluating websites. So first, try to get links from where your competitors get links.
- Adding great content and relevant infographics, images, and e-books that other site owners would like to use, may gain you high authority links.
- If you are a reseller, try to get a link from the “where to buy” pages on the manufacturer’s website.
- You can try to reach to relevant blogs in your niche and learn about guest blogging opportunities. For example, if your website sells digital devices, you may contact tech blogs with high domain authority to write guest blogs.
- Influencers! Receiving mentions and references from influencers requires considerable time and effort. You need to build good relationships or spend a significant budget to show your product on social media posts and blog content.
- In addition to link building, you should also focus on getting rid of bad, low-quality links coming to your website which negatively affect your rankings. Google disallow tool is used for this purpose.
- Make sure you follow Google’s guidelines for broken links and fix them.
4) Technical SEO
The technical part of the e-commerce SEO is about identifying and fixing crawling and indexing issues on your website. Ensure that Robots.txt and Sitemap setup correctly. Check all HTTP response codes and redirects are working well. You can our detailed technical SEO guide. In order to identify errors on your website, you can use tools such as Screaming Frog.
Besides errors, another important thing to consider is the speed of your site. If your website speed is slow, you may miss a significant number of visitors. You can use tools like Google’s PageSpeed Insights or Pingdom to check the speed of your website and find suggestions. We have a quick WordPress website speed guide that you can utilise.
Google began to use mobile-first indexing in 2018. Positions on the search engine results pages started to be determined with mobile pages with this change. Therefore, it is even more important to an optimised and mobile-friendly website for better rankings. Make sure your website is mobile-friendly.
5) Prioritise User Experience for E-commerce SEO
User experience optimisation might have differences from sector to sector. But generally, best practices include the below.
- Web design should be simple but attractive. According to a survey, 48% of people consider a website’s design is the No. 1 factor for determining the credibility of a business.
- Most importantly, your website must be mobile-friendly (or responsive), as mobile shopping is on a steep rise., 85% of users think that a website should be as good as its desktop version when viewed on a mobile device. Mobile-friendly websites bring increased average time on site and more sales as well.
- Right website structuring is vital. Links to related subcategories should be added. Let’s say that you are on a clothing site and are on the shoe category page. Relevant links will let you navigate to boots, heels, sneakers and so on. This allows the user to narrow his search and find the product they are looking for. 88% of online consumers are less likely to revisit a website after a bad experience. The website structure must be as straightforward as possible.
- The product descriptions and features should be clear. What are the features, colours, sizes and any other details such as inventory? A recent Google study shows 41% of shoppers would like the retailers to share inventory information more accurately.
- We already mentioned the website speed as a ranking factor in the previous chapter. However, it is important for user experience as well. A Google research shows that for every extra second of load time, conversions are do dropping by 12%.
- Easily accessible and readable content is crucial.
- Make sure the navigation is easy for visitors.
- Add relevant internal links in the content.
- Provide appropriate and accurate contact information to make it easier for your site users to contact you.
- Use email, phone and live chat support.
- Add a product review option to your online shopping site. Ask users to interpret the products they have purchased and used.
- Optimise your website for rich snippets.
- Showcase new or bestselling products in specific categories with a nice list of these products
- Add recommended or related products: For example, if you sell digital cameras, you can suggest camera equipment, lenses, covers etc. to users.
Embracing good SEO practices will get you more conversions from your e-commerce website.