What is Internal Linking? 4 Advantages of Internal LinksOrhun Karadag
The importance of quality content in search engine optimization is no longer a secret. Site owners try to meet the expectations of both search engines and site visitors by producing high-quality content. One of the important SEO components that website owners may overlook while focusing on producing quality content is the internal links. The content you diligently create should be linked to each other with a correct internal linking strategy.
What is Internal Linking?
Internal links point to another page on your website. Simply put, it is effective for both SEO performance and a better user experience. It is an underrated SEO strategy as it is completely free with a high success rate. Internal links can actually help you rank higher on Google. It can improve the crawling, authority, relevance, and user metrics of your website.
Four Advantages of Internal Links
1) First, crawling and indexing! Google utilizes internal links to discover new content. Internal links help search engines like Google to discover new pages so they could be added to their index.
2) Internal links help increase the authority of your pages. Higher authority helps a website to rank higher on the search engines.
3) Internal links help search engines to better understand what a page is about. Anchor text and the content that surrounds the link are the determining factors for this. Descriptive keywords need to be used in the anchor text.
4) It can also help human visitors discover new content on your website. When you link to another page on the site, you increase the likelihood that other parts of your site will also receive visits. When used effectively with a useful and fluid site structure, it can improve the user metrics such as bounce rate and dwelling time.
How Can You Boost Your Rankings with Internal Links?
- The first way is to create a logical hierarchy for your website structure which must be considered during the website design. Site structure helps search engines to understand the relationship between these pages where branches are created using internal links.
- Your links need to be natural for the users. To add natural and relevant links to your content, you need to create a lot of quality content. The first step to have an effective internal linking strategy is to have a content marketing strategy.
- We recommend that you identify and segment all categories, topics, sub-titles, and related and unrelated pages on your site. Hierarchically, divide the content that is related to each other into a cluster of their own. This way you can link to the relevant pages to boost your SEO and user experience. Include your content that cannot be related to any of your pages into a cluster that you can edit in the future.
- Use descriptive anchor texts that explain what the linked page is about. It is even better if you already have SEO-friendly URLs.
- Don’t use a high number of internal links. You don’t need tons of links.
- Use deep links. Although there could exceptions, it is better to avoid links to the top-level pages on your website to which the main navigation menu already has links. Most beneficial and natural links are deep within the structure of a website.