WordPress SEO Guide for Beginners 2019Orhun Karadag
Learning about the WordPress SEO can help you get better rankings on search engines. You have a great website, visuals are in place, everything is ready but there is something missing: traffic! It doesn’t matter whether your website is perfect if people don’t know anything about it. In order to attract traffic, it must be noticed by the search engines before the visitors and the search engines have to be convinced that your site has useful information and meet the user intent.
Simply put, SEO is the process of convincing search engines that your website is trustworthy and valuable. In this article, we’ll talk about what you need to know about WordPress SEO and how to make your site optimised in simple steps.
Yeap Digital treat fundamental on-site SEO as a default service to all of the web design projects. You can check our web design services. Also we offer SEO services for existing websites and comprehensive SEO campaigns for increasing the competitive advantage with better rankings.
What Is SEO? Why WordPress SEO Is Vital?
SEO (Search Engine Optimization) means to convince search engines that the content and quality of your website is good enough to be presented to users above other websites. To better understand SEO, it is necessary to understand the working logic of search engines such as Google. A search engine is a structure that provides the web page that best matches the user intent among millions of websites. To ensure that users use the relevant search engine more, they should provide the best results to their users.
While the search engines make these mappings, they map all the sites on the internet and classify them according to various criteria and save them in a database. In doing so, it looks at many parameters such as the crawlability, indexability, backlinks, site speed, keywords, site title, content, images, how often your site is updated, how long your users stay on the site and a lot more factors. Now that we have a simple understanding of what SEO is and how search engines work, we can begin to take a closer look at how can you improve the SEO of your WordPress site.
Improve Website Speed and Performance
Google’s goal is to provide the best experience to users. When this is the case, it will not be wrong to say that one of the most important goals of a SEO campaign should be perfecting the user experience. What is the impact of site speed on the user experience? In the researches, it was found that many users leave the site without browsing because of the slow speed of the site.
As just one example, according to Google study, 53% of mobile visitors leave a site that takes longer than 3 seconds to load. It’s really sad to think of the number of potential customers could have been missed at this very high rate. Not only on e-commerce sites, but on information-providing sites as well. But don’t be intimidated by this data. It is in your hands to prevent the users to run away from your site just because it is slow. Page speed depends on variety of factors including hosting, file types and sizes, plugins, images, widgets and theme.
Dealing with every single one of these issues might be too time consuming or complicated for an average user. However there are two simple steps you can take to improve the performance of your WordPress site quickly.
- Use a caching plugin.
- Optimise the images on your site with an image compression plugin.
- Consider changing your hosting provider.
- Use a CDN.
You can learn more about how to boost your website speed from our post: 5 Quick Tricks to Increase WordPress Website Speed
SEO Friendly Link Structure
URLs that are designed to meet the needs of users and search engines are called SEO friendly. Ideally, URLs optimised for SEO should short and keyword-rich. Your webpage’s URL is one of the factors search engines use to understand what is your page is about how it can help the users.
- Include the focus keyword that you want your page to rank to the URL.
- Use hyphens between the words.
- Only use lowercase characters.
- Keep it short. Researches show that there is a correlation between shorter URLs and higher Google rankings.
On the WordPress admin panel, you can easily change your settings by going to Settings > Permalink
Use Yoast SEO Plugin
Yoast SEO plugin offerst variety of features good for WordPress SEO. Let’s check some of these:
- Page Analysis: This feature checks on-page elements such as length of the posts, image alt attributes, optimal use of h1, h2 tags, presence of a meta description and whether it contains the focused keyword.
- Breadcrumbs: This feature helps you to develop easy navigation for both search engines and users.
- XML Sitemaps: They work as a roadmap of your website which gives directions to search engines to all your important pages. XML sitemaps are useful for SEO, as they let search engine bots to quickly find your website’s pages, even if your internal linking isn’t impeccable.
- Canonical URLs: A canonical URL tells Google which URL contains the original content in order to prevent duplicate content issues which can be headache. Yoast does this automatically.
- Text Link Counter: Keep an account of the internal links to your pages which can help to improve your internal linking structure.
- Social integration: Plugin comes with social media integration feature to link your website and social media
Make Use of Google Tools
There are many Google tools you can use to keep track of SEO efforts and strengthen your work.
Although the Google Ads is a platform for managing your ads, you can use them efficiently for your SEO work. You can measure ad competitions (average click cost or CPC) on your targeted keywords, and work on content in this direction.
One of the indispensable free tools you can use for SEO is Google Analytics. With this tool you can check the traffic of your site which allow you to get valuable insights about the demographics of your visitors, traffic sources(social media, Google direct), most visited pages, times and dates that your website attracts visitors and many more.
Google Search Console
Search Console allows you to check your site’s Search traffic and performance. Also it provides tools and reports which are helpful to identify and fix issues about the websites.
You should definitely consider to add a SSL (Secure Sockets Layer) certificate to your site. SSL Certificate provides secure data exchange between site and visitors. Since the data is encrypted and transmitted on sites with SSL certificates, it cannot be read, copied or changed by malicious people intervening. The information you enter on the forms and your credit card information will be transmitted securely. In addition to giving users the impression that your site is more secure, SSL certificate is perceived as positive by the search engines and sites with SSL certificates are seen as secure.
We’ve mentioned the fundamentals of WordPress SEO which can be pretty helpful for a website’s visibility. There are lots of other actions can be taken for better rankings on search engines. You can contact us for discussing how we can help you!