A site’s landing page is its shop window. It’s the first page a visitor (think - ‘potential customer’) sees. It needs to be a sales funnel without making the potential customer feel like they’re being coerced into buying or signing up for something. A smart landing page design is a...
Conversion rate optimisation (CRO) is the process of your website to increase the number of prospective customers that take the desired action such as making a purchase. It is crucial for more sales. Highly optimised websites with stunning user interfaces aren't just for the giant organisations with an abundance of money....
User interface (UI) design is the process of designing visual interfaces for software, and websites that grab the attention of the viewer. User interface design deals with the creation of the graphical layout of a website or application. Buttons, typography, images, sliders, contact forms, all the other assets the user interacts...
Responsive web design (RWD) is the process of designing websites that adapt to various devices, such as smartphones and tablets. RWD allows a website to load faster and display content in the most appropriate manner for each device. With RWD, a website’s layout changes depending on the device being used. For...
Wordpress plugins are essential to website design of any Wordpress blog or website. If you want to automate or customize some of your website's functions and pages, plugins can help with this. There are thousands of Wordpress plugins, designed to make life easier for all users. Even a simple Wordpress site...
If you're like many business owners, website design might not be your specialty. However, you don't need to be a web design expert to be aware of what makes a great business website. We’ve listed everything you need to know about web design as a business owner in this post. Forget...
UX design means user experience design. User Experience Design is a quickly evolving field that sits at the intersection of technology, design, and human psychology. We will answer the question of “What is UX design?” and “What are the benefits of UX design for a business website?” in this article. Let’s...
What is SSL? You may have heard the term SSL before, or someone might have said your website needs an SSL certificate, but you may not have any idea what SSL is. No problem. When you finish reading this article you will have a general knowledge of what SSL is and...
Content marketing is a marketing discipline focused on consistently creating useful and relevant content. This way it is aimed to engage with a clearly defined target audience. Your business scale might be small, but nothing can stop you from achieving your goals. Your marketing budget may not be the same...
When it comes to e-commerce, few things are as important as SEO. Search engine optimisation is the process of optimizing websites so they rank high in search results. This is especially true for e-commerce sites since visibility on search engines is often the primary way potential customers find your site. Ecommerce...
