Law Firm Website Design: 10 Vital Factors for Perfect DesignOrhun Karadag
Website design for a law firm must reflect the professionalism of the business. If you have a law firm offering a variety of legal services, you need a professional website to go along with it. We will check what factors and features constitute a professional and trust-developing law firm website design.
We’ll take a look at the 10 vital factors for a great web design for a law firm that you need to know.
Vital Factors for Law Firm Website Design
1) User-Friendly Design
Website users today value simplicity. If they can’t find the information that they want quickly and easily, they’ll move onto the next website. In return, you need to make sure that your website is simple, easy to navigate, and user friendly. While the needs of every business might be different, most of the law firm websites will include a homepage, an About Us page, a Contact page, a Services page, sub-pages for specific services(if necessary) a Testimonial page, and a Blog page.
2) Mobile-Friendly Design
Not only your website needs to be easy to navigate, but it also needs to be optimized for mobile use. It’s estimated that more than 60% of all Google searches nowadays are conducted on a mobile phone. So if your website design isn’t mobile-friendly, you could lose potential clients.
3) Website Speed
Low page loading time is one of the biggest expectations of search engines and visitors from a website. Website speed is an important factor for good user experience. Faster a site is, the visitors coming to the site will be more inclined to navigate other pages on the site. Therefore, the time spent by the visitor on the site(dwell time) will increase. Accordingly, bounce rates of the website will decrease.
Google search engine algorithm takes into account the user experience that a website can provide. Site loading speed was also announced by Google as one of the factors affecting rankings. A fast website will improve your search engine rankings.
4) Clean Design
A good law firm website design will look clean and uncluttered. To accomplish this, plenty of white space (or empty space) on your pages is advisable. White space helps to reduce clutter and can call attention to the aspects of your page that you want visitors to focus on the most.
5) Strong Call to Action Buttons
A Call to Action Button is what you will use to entice your visitors to take a specific action (ie. sign up for a newsletter, call the office for more information, etc.). This is your first step in converting visitors into new clients. For this reason, a CTA button should be placed on each landing page. It should be well designed with a well-thought placement.
6) High-Quality Visuals
If you want your website to look professional, your visuals also need to be professional. Any photos or videos placed on your website should be high resolution and professionally created.
Your brand is everything you stand for. It’s your business goals, values, accomplishments, and your promise to your clients. A strong brand can be the difference between making a connection and maintaining clients or losing a connection and losing clients. For this reason, branding needs to be well thought out and incorporated into every element of your law firm website design.
8) SEO Friendly Website Design
SEO stands for Search Engine Optimization and is a marketing area that is used to improve your rankings on search engines like Google, Bing and DuckDuckGo. SEO is a very viable digital marketing area that can bring your firm qualified leads and customers through organic traffic.
In order to fully optimize your website, it is necessary to incorporate SEO best practices into the web design. For a detailed guide check out: SEO Friendly Web Design.
When you own a law firm, website security is of utmost importance. In fact, in 2016, over 40% of law firms in US faced a security breach without even knowing it. But as a website relating to law, clients are trusting you to keep their information protected and private – which is why security needs to be a top priority when creating a website for your law firm. Keeping the website up-to-date, using strong passwords, data backups and SSL certificate are just few of the essential things to keep a website secure.
10) High-Quality Content
Most law firms nowadays will incorporate a blog onto their webpage where visitors can go to gather useful information related to their services. With that being said, you can’t just fill your blog with useless information and expect to retain an audience. All content provided should be high quality, useful, and up-to-date. This will also be helpful in terms of SEO.
We briefly explained the most important factors that need to be taken into consideration when creating a website for a law firm. Hope you enjoyed!