Before 2010 when the social platform Instagram was released, very few people had ever heard of the “social media influencer” term. But in recent years, the idea of influencer marketing has really picked up and businesses, both large and small are leveraging on it. In fact, research suggests that in...
WordPress is an open-source content management system (CMS) that's very popular for web design. It's easy to use and can be customized to fit your needs. WordPress comes in many different flavours. Like any CMS, it has its benefits and drawbacks. But overall, it's a good choice for most businesses. But...
Email marketing is an effective way to contact both existing and potential customers. It’s quick, easy and affordable. Basically, email marketing is used for promoting products or services by email. Email marketing can also be used for developing and maintaining long-term relationships with customers or clients. As 91% of email...
A sales funnel can be defined as the process of driving traffic to your website and then turning them into loyal customers via digital marketing tactics. Therefore, a ‘sales funnel’ does exactly what it says. It draws readers and site visitors into becoming buyers, customers or clients, signing up for whatever...
Customer personas are important parts of any digital marketing campaign. A customer persona(a.k.a. a buyer persona) is generally described as the perfect target customer for any business. Entirely fictional, this persona (or several personas) represents a particular customer type and can be used to appeal to similar real-life potential customers....
Pay per click(PPC) is an internet marketing model in which advertisers pay a specific amount each time one of their ads get a click. Basically, it’s a way of paying for visits to your site, instead of attempting to get those visits organically via SEO, social media management etc. PPC...
The bounce rate is a metric that measures the percentage of website visitors who view only one page before leaving the site. It can be frustrating when users don’t engage with your content and leave your site right away. But there are ways to reduce bounce rates and increase user...
A little bit back to basics! HTML stands for hypertext markup language. Although it is a simple concept, HTML is vital for web design, as it provides the structure of all web pages. It is one of the skills any frontend developer must have. HTML is at the core of web...
If you would like to promote your business online, you need a professional digital marketing agency. So, what does a digital marketing agency do? A good agency can help you increase your leads and sales! (Therefore, better marketing ROI.) And without having to spend tons of money and time to...
E-commerce sales are expected to surpass 3 trillion dollars by the end of 2020. There is no question that you need to have a perfect e-commerce website if you want to succeed in today's world. So, what makes a successful e-commerce website design? What are the features of a great...
