User-Friendly Website Guide: 5 Key FactorsOrhun Karadag
We will talk about the important factors to make your website user-friendly in this article. Your site should have style and solid content. The professionalism of your company and the seriousness of your business should also be reflected on your site. You should also make sure that your site’s web design is user-friendly.
Judging a book by its cover also applies when making a decision about a website. It takes a second to judge the quality of a website. I am sure that while you are searching for a product or service on the web, you have easily eliminated many sites until you find a quality site by only looking at their homepage design.
Style is important for a website to attract and engage with visitors, but not enough to be user-friendly. Then let’s examine the features of a user-friendly website together.
What are the features of a user-friendly website?
Your website is like a shop window with the “We are open around the clock” sign on it. Your customers can visit your site at any time, so a quality user experience is critical. Here are the things you should implement on your website to give your visitors a good user experience:
- Provide detailed information about your business, products, or services on your website.
- Make it easy for your visitors to navigate the site.
- Make sure your site loads fast.
- Pay attention to mobile friendliness.
- Be careful when choosing a color palette.
Now let’s take a closer look at all of the factors for a user-friendly website design.
Make sure you provide the information visitors want to reach
Put yourself into a visitor’s shoes when designing your website. Remember, when looking for a new product or service, we want to get the right information as quickly and easily as possible. If your visitors have to struggle to find information about your business on your website, they may get bored and choose to jump to a competitor’s site.
Therefore, make sure that your business’s address, hours of operation, and contact information are clear, as well as information about what you offer.
Also, make sure that the content on your website is well-formatted for a better user experience. So that it can easily grab the attention of your visitors. It’s important to know that users have short attention spans and often don’t read a page from head to toe.
Therefore, instead of presenting your content in blocks, you can use methods that make it easier to read, such as dividing it into interesting sub-headings, dividing it into paragraphs, lists, and adding relevant images.
Make it easy for visitors to navigate the site
Keep your website simple; stay away from the mess. By eliminating unnecessary information, you can ensure that your visitors can navigate your site without getting lost.
It is also important for a user-friendly website to design the navigation bar at the top of your page, which your visitors use as the main tool for navigating your site, in a simple and consistent manner.
Avoid unnecessary and overly detailed menus and make sure the bar is in the same place and have a consistent look on every page of the site.
Having a good search feature on your site is also one of the factors that make it easier to navigate.
Make sure your site loads fast
Internet users expect websites to load fast. Google’s recommended time for a website to load is less than 3 seconds. This is considered a standard.
So much so that studies show that sites that take more than 3 seconds to load lose a considerable share of their visitor traffic. For this reason, you need to pay attention to the loading speed in order for your visitors to stay on your site and have a good experience. A fast website will also support your SEO performance.
Mobile-friendliness is vital
People are now accessing the web from their mobile devices or tablets rather than computers. Keep this in mind when considering the design of your website.
You know it gives a bad user experience if you visit a website that is not mobile-friendly from a smartphone. In addition, keep every page of your site similar and compatible with each other so that your users get a sense of continuity when they visit from their phones.
Choose the right color palette for a user-friendly website
Pay attention to the color palette during the website design process for a user-friendly experience. Choose colors that reflect both the colors of your industry and your brand and have sufficient contrast.
Because a good contrast between the background colors and the text on your website (such as black text on a white background) makes your content easy to see and read. Conversely, a lack of contrast makes your content harder to read.
In this article, we talked about features that will help you make your website user-friendly. You can take it a step further and consider adding some features that will further improve the user experience.
For example, you can have your customers create a plan to visit your new store. Being able to enter your map information on their mobile agenda will encourage them to comply with their visit plans.
Engaging content will attract new customers to your website. One of the best ways to differentiate your online presence from your competitors is to share useful blog posts related to your industry.