What Is SEO? What Are The Benefits? Our Approach to SEO


What Is SEO? What Are The Benefits? Our Approach to SEO

Search engine optimization (SEO) is a field in digital marketing focused on making a website gain more visibility in organic (non-paid) search engine results. As Yeap Digital, we adopt a holistic approach while conducting SEO campaigns for our clients’ websites. We offer effective and affordable SEO services to businesses based in Edinburgh and the whole UK.

We work for making necessary changes on sites in accordance with search engine algorithms and work meticulously in improving the user experience to ensure the conversion of organic traffic to sites for commercial gain. Let’s quickly learn what is SEO and what are the benefits?

What is SEO?

The overall aim of SEO is to help companies or organizations get better rankings in relevant organic search results and to improve the on-site user experience in a positive way. In this way, the target audience can be reached more effectively and more conversion can be achieved.

Researches have shown that users have much greater confidence in organic search results than paid search results. In addition, a large part of the traffic to the web site is achieved through search engine results. Standing at the top of the search results makes your website stand out from potential customers who are actively looking for the products and services you offer. Thus it brings more potential customers and sales to your site.

All SEO campaigns should start with an SEO Audit which helps to determine how a website is performing and what areas require improvement. Then, most relevant and popular search queries should be identified to choose the target keywords. This process is called keyword research. This task gives an understanding of what is the level of demand for relevant keywords and what would be the competition level of these certain keywords in the organic search results.

SEO includes on-site and off-site techniques to improve web site rankings, drive more traffic, and increase visibility in search engines.

What Is On-site SEO?

On-site SEO covers technical SEO, internal linking, content and user-experience-oriented arrangements made within a website. An effective on-site SEO strategy aims to make a website both search engine friendly and user-friendly.

SEO is more than just understanding how Google and other search engine algorithms work and making appropriate technical adjustments on websites such as fixing crawling, indexing, and duplicate content issues. SEO also requires an understanding of user intent, habits, and what they want to achieve when entering a search query.

An effective SEO strategy created for providing the best results on organic search traffic should also prioritize the user experience. The products, services, and information within a website should be arranged in a way that works best for potential customers. At this point, contextual arrangements on content have great importance both for the user experience and the search engines.

This concept is called semantic SEO. This way search engines such as Google, Bing or DuckDuckGo can better understand the relevant content. It also helps to provide more understandable and satisfying explanations and information about the product or service to the visitors.

Equally important, the quality of the content is crucial. Detailed and in-depth keyword research is necessary for producing quality content. You need to build your content targeting those keywords. These should be actual search terms by your target audience, so you can create content giving satisfying answers to those queries.

Either you’re selling a product or providing a service, you need to ask yourself a few questions. Do you give a reason for your prospects to spend more time on your website? Do you offer something unique and hard to find elsewhere? You need to aim to offer real value or useful information as a part of content strategy.

What Is Off-site SEO?

Off-site SEO generally involves link-building and citation-building efforts to improve the backlink profile of a website. Backlinks hold significant weight in search engine algorithms. Therefore backlinks to a website are vital to the site’s rankings in organic search results. External links to a website that are related to the sector and have high page rank, trust rank values ​​are essential for achieving high rankings in search engine results.

There are more than 200 key factors Google uses to generate search result rankings. The content, website speed, technical website infrastructure suitable for search engines, mobile-friendliness, backlinks coming to the site, SSL certificates, user metrics, images used on pages are just a few of these factors.

Now you might say you know what SEO is and how it’s important. But do you really? SEO has one of the highest return on investment among all marketing disciplines. Let’s check some of the benefits of SEO for businesses.

7 Benefits of SEO

1) Targeted Traffic Means More Leads

An effective SEO strategy will make your business website authoritative. An authoritative website means that it has been determined as trusted and accurate by search engines. This will simply bring better rankings on search engine results pages.  This is closely tied to the original role of SEO. An optimized website and effective SEO practices will bring in leads and more customers. It quickly can double or triple your business growth rate. At the same time is a cost-effective marketing strategy. SEO targets customers seeking your service and delivers them to the right page on your website.

2) Better User Experience

SEO plays a large role in helping businesses create smooth, fast, and user-friendly websites. A long time ago, SEO served only for improving visibility. Now, it covers user experience on your website as well. SEO helps visitors find exactly what they are looking for and reduces bounce rates, unsatisfactory experience, and increase dwell time.

3) Higher Conversion Rates

What makes a customer invest their time, money, and efforts in a service or product? Such customers should be convinced of your capabilities or reliability. A good SEO strategy can include optimization of every area of your website and sales funnel that influence a visitor’s decision. This ultimately increases conversion rates. These areas include fast page loading time, easy navigation, sharp display, and responsiveness on any device. Such smoothness and quality are more likely to grab a visitor’s attention and lead to sales.

4) A Long-term Solution

SEO should be a part of the long term marketing strategy of a company to keep it thriving. SEO can do this because it evolves with trends. If you follow and take necessary action for the latest SEO updates, algorithm changes and best practices your website will remain a top contender in the business.

5) Offline Conversions

Statistics show that about 50% of mobile searches made are by people looking to visit the business’ physical location. With a good SEO strategy, you are sure to appear on listings across the web that point the researcher in the right direction. This guarantees foot traffic.

6) Your Competitors Are Already Doing It!

There’s no better reason why your business needs SEO than the fact that your competitors are using it to get ahead. To grow faster and ensure success, you need to use an even better SEO strategy than your competitors.

7) Awareness And Reputation

We all know that search results that appear on the first page are deemed most relevant by the search engine. SEO can get you to the first page where you will receive brand awareness, higher clicks, brand mentions, leads, and sales, and also build a reputation. Visitors trust a brand that ranks high in their search results than others who fall behind on other pages.

SEO is the backbone of most of the businesses today and its importance cannot be overemphasized. It’s time to look at this in a new light and ensure your SEO strategy is delivering on these benefits.

At Yeap Digital, we adopt a holistic approach while conducting SEO campaigns for our clients’ websites and we work diligently considering all SEO factors.

Social media management is another important source of traffic and can be carried out to support SEO as well. Taking this factor into account, we create SEO and social media strategies for our customers.

Also as a complete digital agency, we provide web design services. We consider all on-site SEO factors while creating websites including technical SEO implementations.

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